Built From The

Culture Up

OTS was built from the ground up, not from a distance. We’re a grassroots company with deep roots in the communities, businesses, creators, and cultural spaces we serve.

We’re in the rooms, at the events, around the people, and close to the conversations shaping what matters next. That proximity gives us a different kind of intelligence.

We understand how people move, what they respond to, who they trust, and what makes a brand feel relevant instead of forced. We bring that cultural fluency into the work, then pair it with strategy, systems, and execution designed to create measurable business growth.

A streetcar on a Toronto avenue at dusk
Community. Culture. Growth.

Community: We Build People, Not Just Brands

OTS was built in the community, and we believe success means bringing others with us.

Our mandate is to create opportunities for young people and emerging creatives to learn, build real-world experience, develop their skills, and gain access to industries and rooms they may not otherwise have access to.

That means using our network, client relationships, productions, events, workshops, and partnerships to:

  • Educate the next generation of creatives, marketers, entrepreneurs, and storytellers.
  • Create real opportunities for emerging talent to work, create, earn, and build their portfolios.
  • Give youth access to mentorship, experiences, resources, and professional networks.
  • Create pathways forward, not just one-off initiatives.
  • Use our growth to create opportunities for others.

Culture: We Stay Connected to What Moves People

Culture is at the centre of how OTS thinks, creates, and communicates.

We stay close to the people, conversations, trends, communities, and experiences shaping how audiences think, feel, and make decisions.

For us, culture means:

  • Understanding people first before creating the campaign, content, or strategy.
  • Being present in the communities we serve, not observing them from a distance.
  • Protecting authenticity so brands can participate in culture without trying too hard to manufacture it.
  • Turning cultural insight into business strategy, helping brands earn attention and build stronger relationships with their audiences.

Growth: We Create Momentum That Lasts

Growth is at the centre of why OTS exists, we believe real growth goes beyond views, followers, or short-term attention.

We help businesses, brands, creatives, and communities move forward by building the marketing, relationships, opportunities, and systems that create sustainable momentum.

For us, growth means:

  • Turning attention into meaningful outcomes, not vanity metrics.
  • Helping businesses build systems that can scale, not temporary fixes.
  • Creating measurable progress through strategy, data, and continuous optimization.
  • Looking for opportunities to expand, improve, and innovate.
  • Helping our clients become stronger businesses, not simply better marketers.

Meet the Executive Team

OTS Media’s executive team brings together creatives, entrepreneurs, strategists, and technical minds with a mix of advanced business education, street smarts, grit, and years of real-world field experience.

Elijah, Chief Executive Officer
ElijahChief Executive Officer
Dhialo, Chief Operating Officer
DhialoChief Operating Officer
Ashley, Director & Operations Lead
AshleyDirector & Operations Lead

About the

founder
Elijah De Los Santos, founder of OTS Media

OTS Media was founded by Elijah De Los Santos, also known as Of The Saint, a visionary creative, director, and entrepreneur born and raised in Toronto.

What started as a camera, a few friends, and a passion for storytelling evolved into a full-scale agency that produces scroll-stopping content, corporate campaigns, and culture-shifting media. Elijah didn’t just pick up a camera, he picked up a mission: to help brands move through culture, not just content.

With deep roots in both the creative and corporate world, Elijah led OTS Media to become more than a media agency, it’s a cultural engine. Whether it’s producing for global brands like Wingstop or empowering youth through grassroots storytelling, Elijah and his team approach every project with purpose, strategy, and soul.

Today, OTS Media stands at the intersection of strategy and storytelling, helping businesses, from startups to legacy brands, create, scale, and lead through the power of content and culture.

We don’t just build content.
We build brands that last.

Elijah De Los Santos
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Ready to build something that lasts?

Tell us where you want the business to go. We’ll show you the clearest path to get there.